Wednesday, May 23, 2012

Deana & Shawn Vail - Groovy Green Glass

Deana & Shawn Vail are the artistic team behind Groovy Green Glass, an Etsy shop specializing in re-purposing used wine and liquor bottles collected from area restaurants. For nearly two years they have been creating lamps, pendant lights, chandeliers, glasses, bowls, jewelry and planters all made from glass bottles that would end up in a landfill if not for their creativity. In our interview, Deana shares how she and Shawn got started, her passion for her art and her greatest accomplishments!.

Q: What inspired you to try to make something with what would be considered 'trash'? 

Deana: We were inspired by the beauty of some empty wine bottles sitting on our counter one night. :)  We thought to ourselves, "Man...  those would be some pretty glasses!"  My hubby had a BAD habit of putting empty glasses in the sink...which would cause them to tip over and break all the time.  We thought that there had to be a better way...  and the wine bottles were so heavy, we hoped this might be the answer to our problem!  It was. 

Q: What have been some or your proudest moments and greatest accomplishments regarding your craft and/or shop?

Please Recycle Pendant
Deana: Well... that would be that we saved over 16,000 bottles from ending up in the landfill in 2011.  We were honored by the State of South Carolina with an Earth Day Award.  But the PROUDEST moments I have had with Groovy Green is being able to help local charities raise money for their causes with our products.  We have donated many items to The March of Dimes, Shine For Scott, The Jimmy Moore Healing Fund, the Rotary Club, and Enchanted Makeovers.

Q: What are your goals for your shop? Where do you see your business in the next few years?

Deana: Well... since this was SUPPOSED to be a hobby, I guess the biggest goal I have is just to be able to keep growing.  The more bottles we sell, the more bottles we can save...  and the more charities we can help.  I have been overwhelmed with the response and the growth i have seen over the past two years.  Every day, we grow a little more.

Outdoor Wine Bottle
Candle Chandelier
Premium set of 4 Wine Bottle Glasses
Q: Where do you get your inspiration?

Deana: The bottles themselves are inspirational.After you spend some time with a bottle, you can almost envision where it wants to be cut.  You start seeing the potential instead of the empty bottle.

Q: What do you do outside of working on your shop? Other hobbies, career, family?

Deana: I am married to the most amazing guy in the world!!!  He's my best friend and really is the one that has taught me everything I know about unleashing the potential in a discarded bottle.  He's the tech part of Groovy Green!  :)  I also have a brilliant eco-conscious son that supports me.  OH...  and I have an incredibly lazy dog and cat that watch me while I work.

 Q: Tell us anything that you would like for your potential customers to know about you, your product line, your shop or any other ideas you wish to share.

Deana: Every single piece that leaves our shop is made with love - both for the environment and for what we do.  We hold ourselves to the highest standards and nothing leaves the shop that isn't perfect!  Also, we believe customer service is ABSOLUTELY #1.  If you aren't happy...  we don't sleep at night!

You can also connect with Deana and Shawn here:
Groovy Green Glass on Facebook
Groovy Green Glass on Twitter
Groovy Green Glass on Pinterest


  1. The name of your business is very cool, and I admire you for the local charity work you've done. Good work!!